Since 2010, Instagram has proved itself to be the fastest growing social media platform around! The keyboard a user base of around 300 million and that is set to rise further. So exactly why is this seemingly simple app growing so quickly? Well everything comes down to creativity really, buy instagram likes have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple legal right? Well that’s because it is almost certainly. Instagram now has more sway over all its users who will present been using snapchat in tandem to the own app, lowering the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation for example is the reason for Instagram’s sudden demand.
What’s all the fuss about?
Instagram is the ideal app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast proceeding. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it is used daily, this creates a loyal and highly active users list.
This chance to capture a younger more creative audience is sounding the alarm bells of major companies looking advertising on social media. With high usage, there will surely be increased interest in advertising on a app. However, competition will be ripe and businesses could have to find creative to help out compete their rivals in the visual world of social film.
How is it possible to use it for Marketing?
Of course, if you wish to of one’s to market your company also known as product, and a second must consider how. This is a visual platform and for that reason products have a general easier to market that services. But services are not impossible to promote on the app, finding exciting ways to bring to life your service will catch the eye of the Instagram abuser.
Hashtags tend to be used on Instagram and finding in on trends or perhaps starting person is a sure way to engage an audience, from a similar way to Twitter. However, one should be careful to check the hashtag to the visual content you provide, so it’s as simple as other apps that take advantage of this technique.
Instagram is predominately a mobile app, so content must be easy to read and continuously updated to find a mobile data, hungry market. Only new and fresh content will attract care.
Finally, Instagram stories would be a great solution to personally become liked by them your audience, lasting only 24 hours. Stories should be seemed to keep customers updated daily on company is and reveal behind the scenes content to boost the risk for user feel as if they are part with the company.
Instagram can be used to push almost anything, with an inventive mind using a committed team, you can create quite the buzz around your brand!
With a young, educated audience when using the app their very own mobiles daily, one can only predict sustained growth and loyalty from the users. Just about be increasing opportunity to use this app for business purposes along with the advice produced by writer is always to get all the while its hot! It will only raise so get into the current market before it gets substantially crowded.